Entertainment is a great way to increase sales. Your hospitality program allows you the opportunity to build and enhance relationships with employees, customers and other key constituents in a relaxed environment. Hospitality programs can be used to promote sales from within by offering incentives for employees, building a customer accrual program, or as a customer reward program.

   The hospitality staff at Performance PR Plus is the best in the business. Entertaining more than 20,000 client customers annually at every track on the NASCAR Sprint Cup circuit, Performance PR Plus is the largest entertainer in NASCAR. We have built excellent relationships with racetrack personnel, catering personnel and other vendors. These relationships allow us greater access to more resources to enhance the entertainment experience for your guests.

   We take pride in our ability to make every guest feel as important as they are to the success of your business. We treat your guests as if they were our customers as well as yours. Our commitment to our clients and their customers was recognized by DuPont TyvekŪ by presenting Performance PR Plus with the "Excellence In Action: Focus on the Customer" award. We are only the second entity outside the DuPont Company to ever receive that honor.

   Promotional cars such as show cars, cut-away cars and simulators are very successful tools used to leverage a motorsports program. From one end of the country to the other, the car transporter acts as a moving billboard while the promotional vehicle inside acts as an on-site billboard when unloaded. Promotional car appearances can be used as a tool to enhance open houses, retail promotions, sales conferences and customer and employee functions. A sponsor can also provide or "sell" such appearances to customer groups, vendors, charities and other outside entities.

   Performance PR Plus can develop a turnkey promotional car program for your company. We maintain the highest standards in the industry for the car and the driver and have many years of experience with these tools. Our vehicles are always in showroom condition and our drivers are excellent representatives for the client, with the highest level of professionalism and knowledge about the vehicle and the sport.

   A great method of leveraging your sponsorship is to incorporate motorsports into customer and corporate events such as open houses, charity events, press conferences, race team or driver visits to headquarters or production facilities, trade shows and customer appreciation parties. The addition of promotional car or driver appearance elements can offer added attention to your event or cause. Such functions can help to increase sales, increase production among employees, increase teamwork, and even reduce absenteeism.

   Performance PR Plus can design and implement any type of off-track event to help you meet your motorsports marketing goals. Our attention to detail will not let any aspect of planning or implementation go undetected. Through our creativity and experience we can help produce highly successful events that produce long-term results.

   Your company has built its brand in many ways including logo identification and through delivery of key messages about your company and its products. Motorsports offers a tremendous opportunity to leverage your brand. Through sponsorship, brand awareness is inherent because NASCAR racing is a spectator sport that attracts more than 200 million viewers each year, worldwide. It boasts a product-loyalty rate of 72 percent, far more than any other sport. Your logo emblazoned racecar and team become recognizable symbols of support for the sport that race fans are passionate about. NASCAR is one of the few sports where the sponsor is actually part of the action, lending itself to a great amount of brand exposure. The basic sponsorship, however, is just the vehicle necessary to then deliver key messages, sample product or have a guest entertainment venue to further strengthen and position the brand. If not activated properly, opportunities are lost and return on investment is never realized.

   At-track marketing, with an average of 250,000 live spectators over the course of a NASCAR race weekend, is a way of directly showcasing your brand. Sampling programs, at-track displays where fans can be interactive with your products and messages, and at-track signage are all viable options for activating your motorsports program. Event sponsorships can also serve as a very targeted marketing blitz for your brand. Media relations is key to attaching your messages to the sponsorship.

   Performance PR Plus can help you maximize your branding efforts through program activation. We specialize in utilizing your company's NASCAR sponsorship to gain national media attention for its brand. Performance PR Plus, with 20 years of experience working in NASCAR motorsports, has the capabilities and the contacts within the industry to ensure that every aspect of your program is leveraged in only those targeted areas that will show real results leading to better return on investment for your brand.

   The celebrity aspect of motorsports is what drives a sponsorship program in many ways. Leveraging your own celebrity or obtaining a celebrity in the most effective way is vitally important to ensuring maximum results. Celebrity appearances can be used for traffic builders, customer appreciation, national sweepstakes promotions, sales meetings, and much more. The use of celebrity appearances is another tool available to motorsports sponsors in activating their programs.

   Performance PR Plus has wonderful relationships throughout the motorsports industry and has a reputation for excellence in appearance administration. From at-track hospitality appearances to client open houses to employee motivation, you can count on Performance PR Plus to plan the best use of your celebrity's time and implement all appearance details to best meet your objectives.

   Performance PR Plus has planned and attended hundreds of driver appearances, both public and private, hospitality appearances and media event appearances. As with everything we do, the details are ultimately important, and our clients are the benefactor of smooth-running events and promotions no matter how big or small. When the appearance is successful, most clients find that increased business is a direct result.

   Although each element of a sponsorship cannot be absolutely quantifiable, much of it can be measured. Key constituents such as stockholders, boards of directors, employees, and many customers are perhaps not as close to your race program as you'd like them to be. Showing return on investment and having quantifiable results are important to a program's success and longevity and are useful tools for those making program decisions.

   Performance PR Plus helps clients track their motorsports marketing progress and works to create programs that are measurable. We have the in-house capabilities to measure successes of media programs, at-track hospitality programs, promotional car programs, national sweepstakes promotions, and much more. Whatever the type of data needed for shareholder and key constituent reporting, Performance PR Plus can help you accomplish your goals and help you to communicate your motorsports marketing effectiveness.